AvantGlamp is a different way to stay near the NEC. Set within The Rough at the National Exhibition Centre in Birmingham, it combines the comfort and privacy of a premium stay with the calm of an urban woodland setting.
Step outside and you’re surrounded by trees. A short walk away, you’re at the NEC, with Resorts World and BP Pulse Live also close by. It’s a rare combination: a peaceful place to stay, right where you need to be.
Everything is close by. The NEC, BP Pulse Live and Resorts World are all within easy reach, while AvantGlamp gives you a little more space and calm away from the crowds.
Whether you’re here for an exhibition, a concert or a few days away, the woodland setting offers a different pace from the usual stay near the NEC. Comfortable, private and thoughtfully designed, AvantGlamp gives you everything you need, without being far from the action.
For business or leisure, it’s a place to settle in, switch off and make the most of your time in Birmingham.
AvantGlamp
Resorts World
BP Pulse Arena
Hilton
NEC
Explore Accommodation
Once complete, AvantGlamp will offer 59 places to stay, each thoughtfully designed around comfort, privacy and ease. From Woodland Bungalows and Overwater Suites to the Presidential Suite, every space has been created to make the most of its woodland setting, while giving guests plenty of room to settle in.
AvantGlamp is opening in carefully planned phases, with Phase One launched in August 2025. The first phase includes five Woodland Bungalows, five Overwater Suites and the Presidential Suite, bringing the first part of the AvantGlamp experience to life.
For corporate stays and larger groups, ask our reservations team about exclusive hire.
